
Percent daily values on a supplement or food label tell you how much one serving gives you for each nutrient you need. Daily values are set by the FDA and help you know if a product has a little, a medium amount, or a lot of a nutrient. Many people find nutrition labels hard to read, but knowing about daily values helps you make better choices for your health and goals. When you look at the label, you can compare products and change what you eat more easily.
Key Takeaways
Percent daily values (%DV) on labels tell you how much one serving gives you of each nutrient. These numbers are based on a 2,000-calorie diet.
Use the 5% and 20% rules to spot low and high amounts fast. If it is 5% or less, it is low. If it is 20% or more, it is high.
Always look at the serving size. The nutrient amounts and %DV change depending on how much you eat.
You can compare products by checking the %DV. This helps you find foods with more nutrients you want and less of what you should limit.
Remember, %DV is just a general guide. It may not match what you need. Talk to a healthcare provider for advice that fits you.
Daily Values Basics
What Are Daily Values
When you check a supplement or nutrition label, you see numbers for each nutrient in one serving. These numbers use daily values to show if a food or supplement has a small or large amount of a nutrient. Daily values are set amounts made by the Food and Drug Administration (FDA). The FDA uses research from the Institute of Medicine to pick these amounts. There are daily values for groups like infants, young children, adults, and pregnant or breastfeeding women.
Tip: Daily values let you compare foods and supplements, even if you eat different things every day.
The FDA makes sure companies use the same daily value for each nutrient. This helps you compare products without confusion. The FDA’s Office of Nutrition and Food Labeling checks that labels follow the rules and give the right information. When you see a percent next to a nutrient, it tells you how much one serving gives you compared to the daily value.
Here are some nutrients you will see with a daily value on labels:
Nutrient Category | Nutrients Commonly Listed with %DV | Notes |
---|---|---|
Fats | Total fat, Saturated fat, Trans fat | Trans fat does not have %DV listed |
Cholesterol | Cholesterol | |
Sodium | Sodium | |
Carbohydrates | Total carbohydrate, Dietary fiber, Total sugars, Added sugars | Protein and total sugars do not have %DV listed |
Protein | Protein | Does not have %DV listed |
Micronutrients (Vitamins & Minerals) | Vitamin D, Calcium, Iron, Potassium | These are the only micronutrients required to be on the food label |
How Percent Daily Values Work
Percent daily values show how much a serving of food or supplement adds to your daily needs. The FDA uses a 2,000-calorie diet as a standard for most people. This number comes from surveys about what Americans usually eat. Your needs might be higher or lower, but the 2,000-calorie standard helps everyone compare products.
Nutrition labels use this 2,000-calorie number to figure out percent daily values. For example, if the daily value for fiber is 25 grams and a serving has 5 grams, the label will show 20% next to fiber. This means one serving gives you 20% of your daily recommended fiber.
Here is a table that shows how the 2,000-calorie standard works for some nutrients:
Nutrient | Daily Value (DV) | %DV Basis | Dietary Goal |
---|---|---|---|
Total Fat | 65g | 100% | Less than 65g |
Saturated Fat | 20g | 100% | Less than 20g |
Cholesterol | 300mg | 100% | Less than 300mg |
Sodium | 2400mg | 100% | Less than 2400mg |
Total Carbohydrate | 300g | 100% | At least 300g |
Dietary Fiber | 25g | 100% | At least 25g |

To find the percent daily value for a nutrient, you can use this easy formula:
Divide the amount of the nutrient in one serving by the daily value for that nutrient.
Multiply the answer by 100 to get the percent.
For example:
If a serving has 10 grams of protein and the daily value is 50 grams: (10/50) x 100 = 20%
If a serving has 4 grams of fiber and the daily value is 28 grams: (4/28) x 100 ≈ 14%
Note: The FDA asks companies to round percent daily values to the nearest whole number. If a nutrient is less than 1% of the daily value, the label may say “<1% DV”.
Daily values and percent daily values help you see if a food or supplement is a good source of a nutrient. They also help you avoid getting too much of things like sodium or saturated fat. When you use these numbers, you can make better choices for your health.
Nutrition Facts Label Guide

Reading Nutrition Labels
When you look at a nutrition facts label, you see a table with a list of nutrients and their amounts per serving. The percent daily value appears on the right side of the label, next to each nutrient. This number tells you what percentage of the daily value you get from one serving. The daily value is based on a 2,000-calorie diet, which helps you compare different foods and supplements, even if your needs are different.
Start by checking the serving information at the top of the label. This tells you how much of the product counts as one serving. Next, look at the nutrients listed, such as saturated fat, sodium, fiber, calcium, and iron. The percent daily value helps you see if a serving is low, moderate, or high in a nutrient. For example, if the label shows 4% next to dietary fiber, you get 4% of your daily fiber from one serving.
You can use the 5% and 20% rules to make quick decisions:
If a nutrient has 5% DV or less per serving, it is considered low. This is good for nutrients you want to limit, like sodium, saturated fat, and added sugars.
If a nutrient has 20% DV or more per serving, it is considered high. This is helpful for nutrients you want to get more of, like fiber, calcium, potassium, and iron.
Tip: Use the percent daily value to choose foods and supplements that help you meet your nutrition goals. Pick products with low %DV for nutrients to limit and high %DV for nutrients to encourage.
Manufacturers must follow strict rules when listing nutrients and their daily value on nutrition facts labels. They list nutrients in order by weight and must include all nutrients present in the product. Some nutrients, like protein and trans fat, may not have a percent daily value listed, which can cause confusion. Always check the full label for the facts you need.
Here is a quick guide to using the 5% and 20% rules:
%DV per Serving | What It Means | What to Do |
---|---|---|
5% or less | Low in that nutrient | Limit nutrients like sodium, saturated fat, added sugars |
20% or more | High in that nutrient | Choose more of these for fiber, calcium, potassium, iron |
Many people make mistakes when reading nutrition facts labels. Some common errors include misunderstanding serving size, misreading the number of servings per container, and trusting front-of-package claims instead of checking the facts on the back. Always read the nutrition facts label carefully to get the most accurate information.
Serving Size Importance
Serving size is one of the most important facts on the nutrition facts label. The serving size tells you how much of the product the nutrition information refers to. All the numbers on the label, including the percent daily value, are based on this amount.
Serving size affects how much of each nutrient you actually eat. If you eat more than one serving, you get more nutrients and calories than the label shows. If you eat less, you get less. Sometimes, serving sizes on nutrition labels do not match what you actually eat, so you need to adjust the numbers to fit your real intake.
Serving size directly changes the calculation of nutrients and percent daily value. If the serving size increases, the amount of each nutrient and the %DV also increase.
Different brands may use different serving sizes for similar products. This makes it hard to compare nutrition facts labels unless you check the serving size first.
Some products use small serving sizes to make the facts look better. Always check if the serving size matches how much you plan to eat.
Note: Nutrition facts labels sometimes show information per serving and per 100 grams or milliliters. This helps you compare products more easily.
Here are some common mistakes people make with serving size and nutrition facts labels:
Common Mistake | Explanation | Example/Details |
---|---|---|
Misunderstanding Serving Size | Serving sizes may be listed as fractions or units, which can be confusing. | A pizza label might say 1/3 pizza is a serving, but you might eat half or more. |
Incorrect Servings Per Container | People often misread the number of servings in a package. | A bag of chips may have 2.5 servings, but you might eat the whole bag. |
Rounding of Nutrient Values | Nutrient amounts and %DV are rounded, which can make the facts seem lower or higher. | A label may round down small amounts of fat or sugar to zero, even if some is present. |
Front labels may highlight health claims that do not match the real nutrition facts. | A product may say “low fat” on the front, but the nutrition facts label shows it is not low in fat. |
You should always check the serving size, servings per container, and the nutrition facts label to understand what you are really eating. This helps you use the facts to make better choices for your health.
Using Values for Better Choices
Comparing Products
You can use percent daily values to compare different supplements or foods quickly. The %DV shows you how much of each nutrient you get from one serving, based on a 2,000-calorie diet. This makes it easy to see if a product is low or high in certain nutrients. For example, if you look at two brands of multivitamins, you can check the %DV for vitamins like vitamin C or vitamin D. If one brand has 50% DV for vitamin C and another has 100% DV, you know the second brand gives you more of that vitamin per serving.
The FDA requires all supplement labels to use the same daily values for each nutrient. This standardization helps you compare products side by side. Always check the serving size, because different products may use different amounts for one serving. When you use %DV, you do not need to do any math with grams or milligrams. You can simply look at the percentage and decide which product fits your needs best.
Tip: Use %DV to find products that are high (20% DV or more) in nutrients you want more of, and low (5% DV or less) in nutrients you want to limit.
Customizing to Your Needs
You can use daily values to help you reach your personal health goals. If you want to increase your intake of certain nutrients, like calcium or iron, look for foods or supplements with higher %DV for those nutrients. If you need to limit sodium or added sugars, choose products with lower %DV for those items. Some people, like vegetarians or those with specific health needs, may need more of certain vitamins or minerals. For example:
A vegetarian with anemia may pick a supplement with a high %DV of iron and vitamin B12.
If you have low vitamin D, you might choose a supplement with a %DV above 100% to meet your needs, as long as it stays within safe limits.
Your doctor may suggest higher or lower amounts of certain nutrients based on your health.
Remember, %DV helps you see how much a serving adds to your daily intake. These values do not add up to 100% because each one stands alone. Each %DV shows how much of that nutrient you get compared to the recommended amount for the day. This means you can track each nutrient separately and make sure you do not go over or under your needs.
Note: Use %DV as a guide, but always talk to a healthcare provider before making big changes to your supplement routine.
Common Misconceptions
DV vs. RDA
You might see both Daily Values (DV) and Recommended Dietary Allowances (RDA) on nutrition resources, but they are not the same. RDAs are specific nutrient amounts set by the Institute of Medicine. These numbers aim to meet the needs of almost all healthy people in a certain age or sex group. Health professionals use RDAs to plan diets that give enough vitamins and minerals for each group.
DVs, on the other hand, are single numbers created by the FDA for food and supplement labels. DVs often use RDAs or similar values as a base, but they do not change for age or sex. Instead, DVs give you a general idea of how much a serving of food or supplement adds to your daily intake. You use %DV on labels to see if a product is high or low in a nutrient. DVs help you compare products quickly, but they do not give you a personalized target.
Tip: RDAs are tailored for groups, while DVs are made for everyone to use as a simple guide on labels.
Individual Needs
You may think %DV fits everyone, but it does not. DVs are general guidelines. They do not account for your age, sex, health, or activity level. For example, athletes and pregnant women need more protein and certain vitamins than the average person. A female athlete may need more calcium and vitamin D for bone health. Pregnant women need extra protein and iron. The %DV on a label uses average needs, so it may not match your own.
DVs do not consider your metabolism, genetics, or lifestyle.
Personalized nutrition uses your health data to give you specific advice.
DVs stay the same, even if your needs change over time.
You should not use %DV as your only guide if you have special health needs.
If you have unique dietary needs, talk to a healthcare provider or dietitian. They can help you find the right amounts for your body. Remember, DVs are helpful for most people, but they are not a perfect fit for everyone. Use them as a starting point, not a final answer.
Understanding daily values and percent daily values on supplement labels helps you make healthier choices. You can use this knowledge to compare products and ensure you get enough important nutrients while limiting those that may harm your health.
Reading labels supports long-term health and helps lower the risk of chronic diseases.
Many people do not meet their nutrient needs, so label skills matter.
To use %DV wisely:
Compare %DV for nutrients you need more or less of.
Talk to a healthcare provider for advice that fits your needs.
FAQ
What does “%DV” mean on a supplement label?
%DV stands for “percent daily value.” You see this number on nutrition labels. It tells you how much one serving gives you compared to the recommended daily amount for each nutrient.
Can you get too much of a nutrient if the %DV is over 100%?
Yes, you can. Some supplements give more than 100% DV for certain nutrients. Always check the label. Talk to your doctor before taking high-dose supplements.
Why do some nutrients not show a %DV?
Some nutrients, like protein or trans fat, may not have a %DV listed. The FDA does not require it for all nutrients. You still see the amount in grams or milligrams.
Does %DV apply to children and older adults?
%DV uses values for the average adult. Children and older adults often need different amounts. Always check with a healthcare provider for advice that fits your age and health needs.